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Thursday, June 27, 2013

Friendly customer service makes for a pleasant banking experience

I and my wife went to Public Bank in Seri Petaling to open a new joint fixed deposit account.

The customer officer who handled our application was friendly, knowledgeable and attentive in his work. Best of all he was always smiling as we carry on our conversation. After getting all the particulars from us he practically filled the application forms on our behalf. We only needed to put down our signatures on each page of the joint agreement and on the dotted line on the last page of the documents.

After signing all the papers we were then directed to a special counter set up for handling new account opening. Unlike the other counters this particular counter does not require the customer to get a number from the ticketing machine.

In contrast, the service at Maybank was decidedly customer unfriendly.

Earlier we had visited the Bandar Kinara branch of Maybank to open a new account. Instead of a dedicated customer service officer to advice us on the procedures and the paper work, we were attended to by an officer whose only duty (as far as we could see) was to hand out queue numbers and to dispense forms. After listening to our inquires the lady nonchalantly handed us an assortment of application forms for us to fill up, and no explanation on what information to enter in the forms.

Although we are not illiterate still it took us quite a long time to fill up all the forms because we had to peruse the documents line by line. Imagine how difficult it would be for illiterate and old people to handle the forms without the staff's assistance

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